Brand Knowledge

Hi, and thanks for checking out episode four of Kill the Ad Man. When we hear the words ‘brand consistency,’ it’s pretty easy to think of proper use of logos and fonts, colours and images. But brand consistency extends to … Read More

Hi, and thanks for checking out episode three of Kill the Ad Man. Quick question for you: What is the most important consideration in building a well-distilled brand? Is it a logo? A vision statement? Maybe the brand story? All … Read More