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Brand Knowledge

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Title card for episode 6 of Kill the Ad Man
Brand Knowledge

Episode 006 – Brand Value & Valuation: Leveraging Your Most Important Asset

September 10, 2020 by admin

Hi, and thanks for checking out episode six of Kill the Ad Man. We welcome our first special guest Mr. Clayton Achen, as we discuss brand value and valuation. Clayton shares his insight as a CPA, a small business owner … Read More

Title card for episode 5 of Kill the Ad Man
Brand Knowledge

Episode 005 – Branding and the Branding Firm: Practicing What We Preach

August 12, 2020 by admin

Hi, and thanks for checking out episode five of Kill the Ad Man. You know, it’d be pretty easy for us to sit in an ivory tower and opine on all things B2B branding. But in 2018 we rolled up … Read More

Brand Knowledge

Episode 004 – Keeping it Clean and Clear: Maintaining Consistency Across the Brand

June 10, 2020 by admin

Hi, and thanks for checking out episode four of Kill the Ad Man. When we hear the words ‘brand consistency,’ it’s pretty easy to think of proper use of logos and fonts, colours and images. But brand consistency extends to … Read More

Brand Knowledge

Episode 003 – The Most Important Consideration in Building a Well-Distilled Brand

May 20, 2020 by admin

Hi, and thanks for checking out episode three of Kill the Ad Man. Quick question for you: What is the most important consideration in building a well-distilled brand? Is it a logo? A vision statement? Maybe the brand story? All … Read More

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